Explainer video: inform briefly and crisply
The explainer video is a great way to explain complex topics in a clear and understandable way. They are ideal for how-to guides, product information or tutorials. Explainer videos can also be used to introduce your business and draw viewers’ attention to your website. Explainer videos have the advantage that they are relatively short and crisp and can still convey a lot of information. People tend to remember things better when they are presented in video form.
Lead through the process step by step
An explainer video is the perfect choice for a build or assembly video as it allows you to take your viewers through the process step by step. This is especially useful if you want to visualise complex assembly steps, for example.
What do I need to keep in mind during production?
There are a few things you should consider. First of all, you should make sure that your video is short and concise. It should not be longer than 2-3 minutes. It should also be easy to understand and to the point. Use clear and concise language and focus on the most important points.
How long should an explainer video be?
This depends on what you want to explain and how detailed you want to be. As a rule, explainer videos should not be longer than 2 minutes. Otherwise, there is a risk that viewers will get bored or lose the thread. If you are trying to explain something complex, it can be helpful to split the video into several short videos. This way, viewers can pause the video and continue watching later when they have more time. You should also remember that explainer videos don’t always have to be perfect. It is only important that they are understandable and informative.
What are the costs?
The cost of a professional explainer video depends on many factors, such as the length and complexity of the video, the design requirements and whether it is a 2D or 3D video. As a rule, the costs for a professional explainer video range between €1,000 and €5,000.