Render creates photorealistic product images using 3D software instead of a camera in the studio. This creates a digital "twin" of the product, which can be staged, exposed and rendered from any angle.
In contrast to traditional studio photography, there is no need for photo shoots, lighting setups and time-consuming post-processing - changes can be implemented digitally and efficiently.
Advantages: consistent image aesthetics, faster implementation, ideal for different variants and international market launches