Brand personality with a radiance factor
In today's brand world, it's no longer just about logos, slogans and colors. It's about personality. About attitude. About genuine recognizability. And this is exactly where the brand character comes into play - an animated brand ambassador who not only stands out, but is remembered. At supaCGI, we help you to create your very own character - individual, credible and with a real charisma factor.
Let a likeable character speak for your brand
A brand character is a visual, often animated figure that represents your brand. Whether cute, edgy, cool or futuristic - the character embodies your values, speaks directly to your target group and makes your brand tangible.
Imagine: instead of just advertising a product, you have a likeable character that tells a story, arouses emotions and builds trust. This is not only charming, but also effective - because people remember characters better than facts.
The advantages of a character for your brand identity
Recognition: Characters are anchored in the visual memory. Your audience recognizes your brand immediately - whether on social media, in videos or in TV commercials.
Emotional storytelling: Character animation can be used to tell stories that touch, inspire and connect. A character can laugh, fail, grow - just like your target group.
Cross-platform use: Whether website, YouTube, Instagram Reels or trade fair presentation - a well-made character can be used flexibly and can be easily integrated into different formats.
Brand loyalty & engagement: Studies show that brands with their own characters gain more loyal customers in the long term - because they appear more approachable and build real relationships.
