A technical product video is an animated or rendered video that visually depicts the structure, functionality, and application of a technical product, machine, or process in three dimensions.
Unlike a traditional promotional video, a technical product video focuses on providing a precise and clear explanation of the technology. These videos are often based on CAD data, technical drawings, or design specifications, which are used to create photorealistic 3D animations.
Especially when the key action takes place inside an enclosure or in hard-to-reach areas, a technical product video is the most effective communication tool.
A technical product video is particularly well-suited for mechanical engineering, automation technology, medical technology, electrical engineering, and all other industries that market products requiring explanation.
It visualizes processes, safety mechanisms, and components that would be difficult or impossible to depict in a live-action film. Manufacturers of conveyor systems, pumps, valves, packaging machines, and robotic cells benefit particularly from this, as it allows them to present their internal processes clearly. Trade shows, sales presentations, and online stores also benefit from a compelling technical product video.
A 3D technical product video can be updated at any time—product changes, new variants, or updated features can be incorporated much more easily than with a traditional video shoot. Interior views, exploded views, and internal processes can be shown virtually without having to physically open or modify the product.
In addition, a technical product video can be produced even before mass production begins, when a finished prototype does not yet exist. This significantly reduces production and travel costs and accelerates the entire go-to-market process.
The production of a technical product video begins with a briefing and the handover of CAD data or technical drawings, followed by modeling, texturing, and the creation of animation sequences. Next, movements, processes, and technical details are animated and rendered in high quality.
During post-production, voice-overs, music, graphics, and subtitles are added to ensure that the technical product video is fully effective in conveying its message. The result is a professional video that can be used equally well for websites, trade shows, social media, and sales.
The cost of a technical product video varies depending on the complexity of the scene, the level of detail in the 3D models, and the desired length of the video. Compared to traditional film productions, CGI-based technical product videos eliminate costs associated with filming locations, crew, equipment, and physical prototypes.
In the long run, a technical product video in 3D is usually more cost-effective, as it can be easily updated and reused across various channels. Submitting a custom request with a project brief is the quickest way to receive a transparent quote.
